Advertorial for HP
Simon Webster
It pays to be flexible these days. We’ve got to be ready for anything: working at the kitchen bench, on a train and in an office, covering different roles, and juggling careers and side hustles. And that’s before lunch. Then we’ve got to factor in some leisure time so our work-life balance remains intact.
With so much going on, it’s handy to have a laptop that’s as flexible as we are. HP believes it has just the thing: the OmniBook X Flip, a slim, lightweight, future-ready, AI-powered premium machine that will quite literally bend over backwards to fit in with your work and lifestyle.
The OmniBook X Flip’s 360-degree hinge allows the device to be switched between laptop, tablet, tent and stand modes. A brilliant 3K OLED touchscreen promises to make everything from movies to presentations pop. Its all-day battery life should take at least one stress point out of a hectic schedule. And under the hood the whole thing purrs like a luxury sports car thanks to powerful, next-gen Intel or AMD AI-enhanced processing.
“That means crisp visuals and smooth performance, whether you’re presenting in a meeting, editing content in a cafe, or watching films on the couch,” says Sash Vrgleski, category manager Consumer Personal Systems, HP ANZ. “On top of all of that, with a built-in graphics card it can run less-demanding games when you need a break.”
“Whether you’re a hybrid worker, a student juggling classes and projects, or a creator sketching ideas on the fly, this is a machine that meets you where you need it.”
Future ready
Worried that you haven’t got time to tackle all that life is throwing at you?
The OmniBook X Flip is a Copilot+ PC, bringing built-in AI and Microsoft Copilot in Windows 11 to help make everyday work faster and easier.
Whether it’s your AI assistant searching, analysing and reviewing your files, live captions providing real-time English subtitles on multilingual video calls, or Cocreator in Microsoft Paint helping you turn text or image prompts into works of art, built-in AI tools can add some seriously intelligent input to your work, play and creativity.
Copilot+ PCs are a new generation of AI-powered laptops designed to help you work and create more easily. They can quickly find information, summarise documents, generate ideas and create images. Many of these features run directly on the device, delivering fast responses without relying on the cloud.
With all that AI, and the capacity to tackle a huge range of tasks, the OmniBook X Flip is ready for whatever the present or future might bring, Vrgleski says.
“Its built-in AI capabilities help accelerate workflows like video calls, creative editing and multitasking, keeping you productive as demands evolve,” he says.
“It acknowledges that today’s professionals live on their computers and need them for all sorts of tasks. People want a device that can pause spreadsheets and pivot to entertainment seamlessly. We don’t want users to see this laptop as just a workhorse; it should be part of a balanced digital life that blends productivity and play.”
Shaping up nicely
The OmniBook X Flip is designed to be flexible. It’s a shapeshifter, morphing from one form to another, depending on what you want from it.
“The hinge and chassis engineering are at the heart of its flexibility, smoothly shifting from laptop to tent, tablet or stand mode without compromising stability or comfort,” Vrgleski says.
“The laptop’s touchscreen further supports use as a tablet or drawing device. It makes switching between typing, presenting or sketching feel natural and intuitive.”
Whether you are a professional, a startup entrepreneur, a creative or a student (or all of the above), you may also want to relax and play the occasional game or two. The OmniBook X Flip is equipped with enough graphics power to support gaming action, along with a three-month subscription to Xbox Game Pass, perfect for when you need a break from developing that critical sales pitch and just need an hour of Minecraft or League of Legends instead.
Indeed, this is a device that can flex with the best of us.
Discover how the HP OmniBook X Flip Copilot+ PC supports work, creativity and play. Purchase now to receive three months of Xbox Game Pass and access an extensive library of PC games. Visit hp.com to find out more.
