Geely Australia wants to be the number one selling Chinese car brand in our country.
Having already nabbed the title for the best-selling car in China in 2025 with the EX2 electric hatch, the brand behind that car is setting its sights high in Australia as it plans a mega model range expansion.
It’s no small target, given the strength of BYD, Chery, GWM and MG – among others.
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The man leading the charge is newly appointed CEO, Alex Gu, who is aiming to have Geely positioned as something akin to being ‘like Toyota, but from China’.
He led Geely from 3000 sales a year to 50,000 units within a four-year period in the Middle East, but acknowledges there are more challenges for the Aussie market than in UAE and surrounds.
At the current sales rate, that would mean his brand would need to increase its sales by an order of magnitude.
It sold just over 5000 cars in 2025, but this year the numbers are significantly better – though at the current run-rate, it won’t even trouble the top 10.
“I don’t want to spend four and a half or five years,” said Mr Gu.
“I want to create a new record in the Australian market.”
MORE: Geely Starray hybrid driven
How will he do it?
Simple.
Bring products that Aussies are crying out for.
Mr Gu confirmed Geely will offer a dual-cab ute, a seven-seat SUV, a boxy body-on-frame off-roader, and even a Camry-rivalling sedan in our market, which will likely be called Emgrand, and could come with regular hybrid and plug-in hybrid tech.
Before we get to the details of those models, it’s worth considering where Geely is today in our market.
Through the first quarter of 2026, Geely sold 2821 units of its two electrified SUVs, the EX5 EV and the Starray EM-i PHEV.
By comparison, BYD sold 17,541 units in the same period – more than six times as many as Geely.
Meanwhile, GWM tallied 14,878, while Chery shifted 11,736 units (not including sub-brands Omoda and Jaecoo). Even MG was well ahead, with 10,595.
Those marques have considerably more cars on showroom floors for people to choose from, though, and Mr Gu acknowledged that a larger range of products is critical for the brand’s volume aspirations in Australia.
Mr Gu knows that won’t be possible with just two SUVs available.
“One thing is we need to speed up our empty or available segment models,” he said.
“I want to speed up my efficiency.”
As such, there’s a deluge of new Geely products coming to Australia in the next 18-24 months.
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First up will be the EX2 compact electric hatch, which should start below $30,000. It’s coming before the end of 2026, before a big rollout in 2027.
“Next year you will see a three-row, seven-seat SUV. So it’s a little bit different [to the six-seat M9 sold in left-hand-drive markets … it’s already under process,” he said.
That model will be joined by a five-seater that is a bit larger than the current models, which will offer petrol-hybrid powertrain tech as a point of difference to the PHEV and EV models. That model is called Monjaro in other markets.
Beyond those, he also confirmed the Galaxy Cruiser model – a PHEV 4WD SUV with either six or seven seats, which will likely be positioned against the likes of the Denza B8 and incoming Jetour G700.
“Next year … each quarter we’ll bring more new models,” he said, stating that the Monjaro and the seven-seat family SUV would be here in the first half, while in the second half the boxy Galaxy Cruiser is likely to land in the second half of next year.
“That’s the initial [timing] but anyhow, we will try to push to save time,” he said.
Then the ute will be the next big play for the brand, and arguably it has to fall inside the first 2-3 years of Mr Gu’s tenure if he’s any chance of meeting his target.
Geely has access to a ute with plug-in hybrid and full EV tech already, the Radar or Riddara double-cab.
But according to Mr Gu, it “is not the final solution for the Australian market”.
Instead, he insists that Geely needs a ute to take on the HiLux and Ranger, head-on.
“For me, right now in the ute segment, we are still under process,” he said, though Geely is reported working closely with Ford on new-generation pick-up technology, as reported by Bloomberg.
Mr Gu further reiterated that Geely is going to play its part, but there will be other brands under the umbrella that will have their own job to do, such as Zeekr, which he said is positioned similar to how Lexus is the next level up from Toyota.
In the first three months of 2026, Zeekr’s runaway success story has been the 7X electric SUV, and the brand has moved 1842 units in total across three vehicles.
Zeekr will significantly expand its own line-up in the coming 12 months, with the 7GT electric wagon, the muscular 8X five-seat PHEV SUV and the range-topping 9X ultra premium PHEV SUV all set to land in the luxury segment.
