Khloé Kardashian has recalled opening the boutique Dash, which shut its doors in 2018, with sisters Kim Kardashian and Kourtney Kardashian.
During a recent episode of SiriusXM’s The Morgan Stewart Show, the mogul recalled her mother approached the sisters about potentially doing a reality series shortly after they had established the clothing retail chain around 2006.
Admitting that they “didn’t know” what they were doing, she revealed rejecting the idea initially.
“At first we were like, ‘We’re not doing this.’ “
Dishing details about her momager’s marketing genius, she said that Kris also reframed the concept of a reality show as a “free commercial” because she knowing that her daughters were fiercely protective of their business.
“And how my mom conned us into doing it was, she said, ‘Think of it as a commercial for the store,’ ” the mother of two continued. “Because all we wanted to do [was the store].”
“We had no employees. It was just me and Kourt,” Khloé noted, adding, We did everything: the cleaning, the taxes, the steaming of the clothes.”
“We had not one employee. We didn’t know what the f*** we were doing.”
“When my dad passed away, [Kourtney] had a credit card that was in my dad’s name, but it was her credit card,” the Good American co-founder explained, joking that it was “sort of morbid — but not.”
