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Home»Business & Economy»How one copywriter pivoted her career after ChatGPT
Business & Economy

How one copywriter pivoted her career after ChatGPT

info@thewitness.com.auBy info@thewitness.com.auSeptember 18, 2025No Comments2 Mins Read
How one copywriter pivoted her career after ChatGPT
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“I started running some online and face-to-face workshops about how to use ChatGPT and these went well,” she says. She officially launched her new business, HumanEdge AI Training, in April 2024.

“I barely do any copywriting any more. AI is my newfound passion. Just try to stop me from talking about it!”

Never stop learning

Career and leadership coach Claire Seeber says letting go of a career you love out of necessity can be a painful feeling, but it’s helpful to reflect on the things that you loved in your career and see where you can find ways to weave them into your new role.

Seeber adds that retraining has always been an essential part of any sustainable career and will continue to be.

“It might feel scary for many people right now because of the rhetoric around AI taking everyone’s jobs,” she says.

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“Finding other work out of necessity doesn’t mean people have to let go of their passion completely; it just needs to be reframed, for example, in a hobby or side project instead of the primary income.”

Out with the old – in with the new

Associate Professor Sarah Bankins at the department of management at Macquarie Business School says we’re still at an early stage to establish labour market trends since the introduction of generative AI.

“There is evidence of shrinking demand for some short-term, freelance creative work, such as in writing and translating, but with a lesser effect on longer-term project work. There’s also evidence for ongoing demand for other types of creative roles,” she says.

“We’re seeing new types of roles and career paths emerge. An example is in the legal profession; roles such as legal engineers, legal analytics specialists, and e-disclosure specialists are emerging and changing the types of career paths available.”

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