Bunnings has launched an AI-powered shopping assistant, promising to revolutionise how Australians tackle their weekend DIY projects.
The hardware giant has rolled out “Buddy”, an intelligent shopping agent that can photograph handwritten shopping lists, suggest products for complex renovations, and connect customers with local tradies when a job’s too big to handle alone.
Bunnings has partnered with Google Cloud to become the first Australian retailer – and one of the first globally – to deploy the tech giant’s advanced Gemini Enterprise for Customer Experience solution at scale.
“Our customers come to Bunnings with projects big and small, and Buddy is designed to help make those projects easier to plan and get started,” Bunnings managing director Mike Schneider said.
“Buddy” is designed to act like a helpful Bunnings team member, with the ability to take a photographed, handwritten shopping list and find all the listed products to add to the customer’s cart.
For ambitious shoppers planning something bigger, the AI can walk customers through entire projects from start to finish, make helpful suggestions, estimate the cost of the project and connect shoppers with local tradies.
The AI draws on Bunnings’ expansive library of “how-to” guides and the expertise of actual team members.
Vice President of Google Cloud Australia & New Zealand Paul Migliorini said the technology meets customers “right where they are”.
“AI is at its most powerful when it’s solving everyday problems, and we’re thrilled to be working alongside an iconic Australian brand like Bunnings to bring that to life,” he said.
“Buddy” is rolling out on the Bunnings website this week, replacing the existing ‘Ask Bunnings AI’ tool. Initially available to select visitors, broader access will follow in the coming weeks.
Plans include voice functionality and a New Zealand rollout later in 2026.
Bunnings says “Buddy” is designed to complement in-store team members, not replace them, giving customers more options for how they access advice.
