Kid Rock is reportedly facing a dire situation after ticket prices for his country festival were slashed by a whopping 50%.
According to the Irish Star, the rock musician has been floating the discount to fans amid skyrocketing fuel costs.
Taking to Instagram, he shared a post, writing, “Hey you America-loving people! We have a few super important updates for you!
“Fuel costs are up and we want to help! In response to rising transportation costs, you can enjoy up to 50% off general admission passes to any of 7 small town stops for a limited time only.”
However, some experts remain sceptical that this discount would lead to a sharp increase in ticket sales.
Publicist Dylan Thomas Cottern told The Irish Star, ” When the general public witnesses a music festival cutting ticket prices in half, it usually signals something is amiss in terms of sales and overall demand.”
Echoing his views, PR expert Ryan McCormick added, “This is a clear sign of decline.”
Aside from fuel costs, another development which jolted the festival was the exit of Jelly Roll, who opted out due to scheduling costs, forcing the organisers to rope in rock band Staind.
With discount rates and lineup changes, it remains to be seen how Kid Rock’s festival would fare.
